I came up with a list of questions and sat down in my building's study area where i asked five on campus students for their thoughts. Here are videos showing their responses:
This experience taught me that it is a lot harder to interview people and get the answers you want to get than I thought. It was definitely interesting to see what they had to say. I'm glad that their needs seemed to line up with what I expected, but I have a good idea of how to tailor my questions to get better responses in the future.
Megan
Great job Megan!
ReplyDeleteGood business idea! Drug stores/corner stores/bodegas always have a customer base and you recognized an unmet need where UF could definitely benefit. Great choice of questions and well done conducting these interviews.
Keep up the good work!
-Angela
Hi Megan, I found your opportunity to be very interesting. I myself have never lived on campus and didn't know there was such a discontent with the fact that there are no reasonably priced convenience stores on-campus. But it makes sense! I haven't seen any stores that offer convenience products at a low price even close to campus (aside from gas stations). Cool topic, and it is good that you realized that you can alter your questions to get more feedback. I did not complete this exercise but check out my blog to find other interesting posts!
ReplyDeleteshamelesslylearning.blogspot.com
Megan I thought you did a nice job on this. Your first question asking about transportation is an excellent lead in. The questions also were not coaching them, in a sense, to get to your desired answer although that's what you got! Also, from a marketer's perspective you focused on consumer behaviors, which lead to problems, which lead to motivations, which leads to business ideas. Nice work.
ReplyDelete