Because my product is essentially a service (Chomp N’ Run, a
drug store), coming up with an amazon product is difficult. However, I was able
to align this product with my business.
As an on-campus UF drug store, we are going to need many
ways to pull in new customers. We plan on making money by selling inventory,
but how are we going to do that?
I have decided that what I need to do next is create a
rewards app for Chomp N’ Run. This app would offer rewards points on purchases
that could be traded in for discounts and provide coupons and promotional items
to anyone who actively uses the app. I believe that these features would create
customer loyalty, improve user experience, and connect with the target market
through technology.
The product that I found to be an equivalent of this is
Target’s Cartwheel App. I read reviews for the app on the Google Play Store
because the app is not offered from Amazon. The app is rated four out of five
stars; for the most part, people love the savings that the app offers them and
the ease of use right at their hands. Some people complained that there is no
way to search for specific product sales and that they have to scroll through anything.
My app would have three “sections.” One for coupons and general promotions, one
for rewards, and one for general item search! This would solve that problem and
make it easy for people to search if their desired item is available at our
store!
I believe that this free product would drastically improve
sales at Chomp N’ Run and create a loyal customer base on campus.
Hey Megan!
ReplyDeleteI think your idea for the Chomp N' Run app is brilliant and has the ability to definitely attract more customers to your store. You have done well research into finding your competitor's weaknesses and using them to your advantage. (Muwahahaha- evil laugh, lol).
Overall, I think this is a great addition to your store!
Great job as always! Keep it up!
- Angela
Hello Megan. The name of your drugstore “Chomp N’ Run” is super catchy that I actually love it! It reminds of my Valencia College days when my English Professor used to tell us to do specific assignments on website called ChompStomp. I think the addition of a rewards app for your drugstore makes more sense to do so, since other drugstores do have a rewards card/app. Great job in reading the reviews and finding the disadvantages in your competitor. Here is a link to my post. http://clarissaidos.blogspot.com/2016/03/amazon-whisperer.html
ReplyDeleteHey Megan, i definitely see how a rewards program can create and generate more revenue over time. With a program like this, you are definitely going to be creating a loyal market platform for your product. This is very similar to other drug store rewards programs such as CVS and Walgreens that work very well. Check out my idea here: http://thedailyschlak.blogspot.com/2016/03/amazon-whisperer.html
ReplyDelete