Reading
Reflection Week 11
“You Need an
Innovation Strategy” Gary Pisano
1.
Surprising – I found it surprising that even
huge companies such as Hewlett Packard or Yahoo really struggle with
innovation. Pisano says that many companies fail to create and follow a plan. Even companies that are pros at executing
tasks can struggle if they do not have an effective innovation strategy. This
strategy is a commitment to policies aimed at achieving a specific goal.
2.
Confusing – Pisano says that companies are able
to go through many well-thought processes such as dividing research and
development into decentralized teams, pursuing external alliances, embracing open
innovation and crowdsourcing. However, he says that sometimes even these
intricate processes aren’t enough. I would think that they would be able to
create fruitful innovation.
3.
Questions – I would ask Pisano, “What kind of
specific changes are best for adopting a new innovation system?” “Does a change
in an innovation affect all departments of a company?” “Because one size does
not fit all, what is the best method to planning a custom made innovation plan?”
4.
Incorrect – As I am very unfamiliar with this
topic, I did not find anything in this article that seemed incorrect. If
anything, I would be interested in learning more about innovation, particularly
how it affects the consumer. I find it fascinating how many consumers are
caught up on having the next new thing and being willing to pay for it.
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