1. You - My name is Megan Vande Pol. I am a second year marketing student
who loves being a gator. I have lived on campus for three and a half semesters
to date without a car. If I could accomplish the goal of creating an on campus
drug store, I would definitely plan on staying in Gainesville a lot longer than
initially planned.
2. What are you offering to customers? – My idea offers customers (UF students)
access to a drug store on campus. Students who live on campus will be able to
buy things they need without having to take the bus or lose their parking spot.
Students who live off campus will be able to use their time effectively and
grab the items they need between classes. This drug store, Chomp n’ Run, will
offer the products students need at reasonable prices. I am also interested in
creating an app where students can recommend products that they would like the
store to carry. What better way is there to find out a customer’s needs than to
ask them?
3. Who are you offering it to? – This shopping opportunity will be
available to mostly on campus students, followed by off campus students. On
occasion, it may be useful for parents or families who are visiting or touring.
The biggest target will be students who live within walking distance, mostly on
campus students.
4. Why do they care? – There is a need in the targeted market
of on campus students. Students would be drawn in by the convenience and ease
of use. Instead of having the inconvenience of traveling far to get items they
need, students can have easy access.
5. What are your core competencies? – The biggest and most obvious perk to
Chomp n’ Run is it’s level of convenience. Due to the restrictions of UF
campus, it will be the closest drug store possible. Competitors will always
have a lower level of convenience. It will have a larger and wider inventory
than places such as POD Market or the Reitz Bookstore. By simply offering
products that these places do not, competition will be lessened.
I believe that these
five items really work together and clarify my goal. Simply stated, I want an
on campus drug store that will fit the needs of college students at reasonable
prices. Each of these steps put together the pieces of my project.
Feedback memo:
I added in the advice
of my peers to element #2. A peer gave me the idea of the mobile app to add
customer input and inclusion. I think that it was a really great idea and would
add to my business. I truly believe that these five elements work together to
create a solid project. If there is one section that is weaker than the others,
it would be the core competency, specifically the competition. The one issue
that stands in the way of Chomp n’ Run being perfect is the new CVS that just
opened on 13th street. While students do love the UF name, they may
be more inclined to walk a little bit further to be loyal to the CVs name.
Besides that one CVS location, on campus students without cars would be much more inclined to shop at Chomp n’
Run.
Your idea is one of my favorites that I have read! It is something very realistic and would probably have great success if a drug store was put on campus. Another issue, along with the CVS that was just built on 13th street would be the small drug store that is in the pharmacy on campus where you pick up prescriptions. While it has a very limited selection, you may have a hard time getting people to go to your store if they are just picking up something small that can be bought at the UF pharmacy. Otherwise, great job and awesome idea!
ReplyDeleteCheck my post out here: http://amyarnoldent3003.blogspot.com/2016/03/idea-napkin-no-2.html
Hey Megan!
ReplyDeleteYour business idea is coming along as smoothly as ever. You mention loyalty that customers may already have with the CVS brand name. How may your business create loyalty with UF students? Perhaps Chomp N' Run could offer specials during game days or during exams/midterms/finals? Chomp N' Run would really want to get involved with the community of UF so as to build a greater loyalty with the customer base.
These are just my recommendations, but you are doing awesome! Keep on rocking!
- Angela
Hey there!
ReplyDeleteGood idea here! I know some campuses offer a quick stop n shop sort of function and I've always enjoyed going there for small snacks... I have yet to see a drug store on campus though. Being able to pick up prescriptions could be a game changer for sure. The one thing I'd like to point out is that in your competencies section you failed to discuss what you have that would make you able to actually do something like this. Either way, great post! Check my blog out here: http://blovejoyblog.blogspot.com/2016/02/idea-napkin-no-2.html
Hey there!! Your idea is definitely the best one I've seen yet and most intriguing to me!! I find it really awesome you want to help out your fellow college mates are you. It is definitely very hard to find access to a car and get to a drugstore. Usually my mom has to send me my medicine which is a pain in her butt and mine if I'm ever sick. This app that you are thinking of would be extremely genius if it actually happens! I love the idea and would totally use it. Thanks so much for sharing, check out my blogpost at: http://alexabernie.blogspot.com/2016/03/idea-napkin-no-2.html
ReplyDelete